Welcome to the latest edition of "Making A Difference"! We've got a new look for the newsletter this month, but, as usual, there's a lot of the same great stuff you've become accustomed to.

HOT - HOT - HOT!!!

Trust me on this, if you really want to have a successful Internet business that will provide you with the kind of income you need to live the life of your dreams, you will eventually have to create high-quality products of your own. That can take time. For example, my Electronic Dreams e-book took me well over a year to complete. Yes, I could have slapped together a decent e-book in a lot less time. But, I wanted Electronic Dreams to be special. I wanted it to be unique. So, I actually had to stop and practically start over a couple times when other writers came out with superb books similar to what I was writing. I had to "modify" my original concept to ensure that I would be offering something of unique value.

Well, a friend of mine (who is a very successful author and Internet marketer) is doing something that is unheard of - and it can save you from having to take that kind of time to get your own high-quality product. But, you'll have to act fast. He is offering a limited number of "re-brand" licenses to four of his best-selling e-books. 

Imagine having an instant product line of 4 (yes, four) best-selling eBooks on Internet Marketing. Michael has personally made tens of thousands of dollars with these products (all on autopilot), and now you have a chance to make money with them too! These are not "re-sell" rights. They are "re-brand" rights - which means that you can put YOUR name on them. You can edit them. You can use them to make brand new products!

Now, here's something important about this special deal. Michael is doing this in the form of a "Fire Sale". That means every day that passes, the price goes up!

However, you can still get in on the ground floor and pick up this amazing deal for the lowest possible price (less than everyone else will have to pay). So check out this URL IMMEDIATELY, before this extra bonus goes to the next guy. Michael has your copy sitting there waiting for you.

http://www.transformation-team.com/mrspecial.html 

Just add a little creative thinking and the power of the net. You'll be amazed at everything you can do with your own branded books as the publisher.

Check this site out now, it's got all the creative details.

http://www.transformation-team.com/mrspecial.html 

Note: To my new subscribers and web visitors, I'm sorry if you're reading this too late to get in on this incredible offer which can help you "jump-start" your business.

Now, on to other things ...

I'd like to thank all the people who have sent me so many great comments on my new e-book, Electronic Dreams. I really appreciate it. As I've said before, I found out very early in life that I was happiest when I was able to do something that brought joy to someone else. There's no feeling in the world like the "warm fuzzies" you get from seeing another person happy because of something that you did or had a part in doing.

I've also had many people write to ask me to extend the special sale because they just couldn't come up with the money right now. Usually, I don't like to do that sort of thing because I want people to believe what I say and it's not really fair to the people who did act quickly. 

However, since I didn't specify an exact date for the sale end-date, I'll extend the offer for 1 week only. After that, it's gone. So, if you've joined us late and are reading this after May 15th, sorry you missed it. The links won't work. 

Here you go ...

Here is the special, one-time offer that is available to you until May 15th, 2005:

My brand-new "Full Version" Electronic Dreams Package which I've just released at a normal price of $67 is being made available to my subscribers of this newsletter (until May 15th only) at the special discount price of $37 - that's a savings of $30 if you act now. This package includes my new e-book version of "Electronic Dreams", the Power Affiliate's Super Pack, and many other special reports and e-book to help you create the successful Internet business you've been dreaming of. This full version package includes a total of 19 products in all. You don't want to miss this special. Click here to get the special price now.

Quality

While reading a little book on business recently, I came across a wonderful little quote by David T. Kearns. It states:  

“In the race for quality, there is no finish line”.

Wouldn’t it be great if all businesses took this little saying to heart? If you’re going to offer a product or service to others, please make sure that it is of high quality.

If the product you wish to sell is not good enough for everyone who buys it to feel good about his or her purchase, then make it better – or dump it and get another. If you offer a service, make sure you refine it, if necessary, to satisfy your customers.

The only way to build a virtual community, as we mentioned earlier, is to build trust among its members. You don’t build trust by offering shoddy products or services. It’s very hard to change perceptions. And, if you haven’t realized it yet, perception is often more important than reality. So, do your best to make a good first impression with your potential customers. That’s when most perceptions are formed.

By only offering products or services that you can be proud of, you’re well on your way to establishing yourself as someone who is a pleasure to do business with. Take a look at the product and service offerings at some of my sites, for example, Personal-Liberty or Transformation-Team or Website-Wealthbuilders. There is not a single product or service being offered on any one of these sites that is not of extremely high quality. I do everything I can to ensure that my customers receive quality products for their money. Closely tied to quality is …

Value

Offering a quality product or service is not enough to ensure success. You have to be able to offer it at a price that is fair; a price that your customers feel makes it a good value. And, always remember, perceptions can be more important than “reality”. Therefore, you must be able to not only offer a quality product or service at a price that makes it a good value. You must offer it at a price that your customer perceives as a good value. So, if you have a product or service that you think is a great value, you may have to “educate” your prospect or customer. Explain to them why it is worth what you are charging.

Don’t you feel terrific when you purchase something that you feel was a great deal? Well, so does everybody else! Put yourself in your customer’s place and try to give even more value than they would expect for the price. It’s a sound business practice and one that brings your customers back for more. It also creates great word-of-mouth advertising for you because people love to talk about the great deals they’ve gotten. And, as you know, word-of-mouth advertising is always the best advertising. With the speed at which people can communicate via the Internet and World Wide Web, it’s amazing how fast your business can grow if you do it right.

© Copyright 2005, Louis Conjar, All Rights Reserved.

Personal growth has been a life-long passion for Louis Conjar. Serving as an Information Technology and Business Consultant for over 25 years, he has helped countless people and businesses achieve their personal and corporate goals. He is the author of 3 books, including the newly-released "Electronic Dreams: The Ultimate Guide to Building An Internet Business You Can Be Proud Of!". He has also developed and conducted numerous courses, seminars and workshops that promote personal and professional growth.

If you want to make a difference in the world (or in the lives of others), and have something of value to say, you have to be heard. Ebooks are part of the new frontier of cyberspace. They are a very powerful medium for sharing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, hopefully, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance. When working with books that serve as research material, I like to be able to mark them up by highlighting passages and jotting notes on the pages. 

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it (or to hire a writer), and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library. I do this quite often. I've created attractive binders in which I put a good deal of my "research" material. I've also got a thermal binding system which I've used on more than one occasion to actually "bind" a book that I value.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copy-edited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion:

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. With this method, you can gauge the salability of your
ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of a single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into several different promotional materials by extracting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. You can even include a form for your audience to contact you for further information or with
questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!